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·15.1萬(wàn)字

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·12萬(wàn)字

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·11.2萬(wàn)字

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·10.2萬(wàn)字

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·4.6萬(wàn)字

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·4.7萬(wàn)字

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IBM SPSS Modeler Cookbook

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·8.4萬(wàn)字

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·7.1萬(wàn)字

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·4.3萬(wàn)字

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·5.2萬(wàn)字

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·7.1萬(wàn)字

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·11.5萬(wàn)字

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·5.4萬(wàn)字

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From Voices to Results：Voice of Customer Questions，Tools and Analysis

VoiceofCustomer(VoC)isoneofthemostpopularformsofmarketresearchthatcombinesbothquantitativeandqualitativemethods.Thisbookisaboutdevelopingadeeperknowledgeofyourcustomersandunderstandingtheirarticulatedandunarticulatedneeds.Doingsorequiresengagingwithcustomersinameaningfulandsubstantiveway–somethingthatisbecomingmoreandmoreimportantwiththeriseoftheincreasinglyconnectedworld.Thisbookgivesyouaframeworktounderstandwhatproductsandfeaturesyourcustomersneed,orwillneedinthefuture.ItprovidesthetoolstoconductaVoCprogramandsuggestshowtotakethecustomerinputandturnitintosuccessfulproducts.Thisbookalsoexplainshowtopositionandpriceyourproductsinthemarket,anddemonstratesROItothemanagementteamtogetyourproductdevelopmentfunded.Bytheendofthisbook,youwillhaveathoroughunderstandingoftherelevantstagesofaVoCproject.Itwillshowyouhowtodeviseaneffectiveplan,directtheprojecttotheirobjectives,andthenhowtocollectthevoiceofthecustomer,withexamplesandtemplatesforinterviewingandsurveyingthem.

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屬性

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更新時(shí)間

敏捷審計(jì)轉(zhuǎn)型與超越

高級(jí)計(jì)量經(jīng)濟(jì)分析及Stata應(yīng)用

從報(bào)表看舞弊：財(cái)務(wù)報(bào)表分析與風(fēng)險(xiǎn)識(shí)別

內(nèi)部控制審計(jì)功能與質(zhì)量

1小時(shí)漫畫(huà)統(tǒng)計(jì)學(xué)：文科生也能看懂的統(tǒng)計(jì)學(xué)

EViews10.0的應(yīng)用與計(jì)量分析

QlikView for Developers Cookbook

Microsoft Dynamics AX 2012 Reporting Cookbook

IBM SPSS Modeler Cookbook

VMware vCloud Director Cookbook

Business Intelligence with MicroStrategy Cookbook

Minitab Cookbook

JIRA 6.x Administration Cookbook

Magento 2 Cookbook

Microsoft Dynamics GP 2016 Cookbook

Programming Microsoft Dynamics NAV（Fifth Edition）

Learning Salesforce Visual Workflow and Process Builder（Second Edition）

Data Lake for Enterprises

Windows Server 2016 Administration Fundamentals

From Voices to Results：Voice of Customer Questions，Tools and Analysis