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Lean Mobile App Development
Mike van Drongelen Adam Dennis Richard Garabedian Alberto Gonzalez Aravind Krishnaswamy 著
更新時間：2021-07-02 22:59:53
開會員，本書免費讀 >
Thisbookisfordevelopers,CTOs,andarchitectsworkingforastartuporanotherkindofleanstartupenvironment,suchasstart-upwithinacooperation.ItisisidealforanyiOSandAndroiddeveloperwhowantstobuildsuccessfulmobileappsbyadoptingtheleanstartupmethodology.
- Reading list and references 更新時間：2021-07-02 22:59:53
- Appendix
- Summary
- Releases
- Crash reports
- Push notifications
- Complex operations
- Queries
- The other dependencies
- Real-time data
- Parse server hosted at Back4App
- Technical considerations
- Vision
- Split testing
- Feedback and actionable metrics
- A zombie feature
- Unvalidated assumptions
- Getting feedback
- Unfair advantage
- Cost structure
- Partners
- Key activities
- Key resources
- Revenue Streams
- Channels
- Customer relationships
- Value propositions
- Customer segments
- The business model
- Growing a user base
- Flyng's USPs
- A distributed team
- The MVP
- The other contributors
- Mike van Drongelen
- Daniel Guthrie
- Mitchell Trulli
- The team
- That sounds awesome but what is Flyng?
- The Flyng Case Study
- Summary
- Branding case studies
- Building a brand on a budget
- Tools to monitor your brand via social media and app stores
- How to build your brand
- Reasons to brand yourself
- The power of a well-developed brand name
- A look at some great tools to help with customer support
- How successful companies use customer service to improve profits
- A recipe for great customer service
- The right perspective on customer service
- Good customer support
- How to decrease competitors' switching costs
- How to use switching costs to improve user retention
- Switching costs
- How successful companies exploit vertical control
- Why target vertical markets?
- Making use of vertical markets
- The platform effect
- The network effect
- The network effect and platforms
- Going on the legal offensive
- How to defend your intellectual property
- How IP laws can protect your app and business
- Why you should care - Business-destroying patent trolls
- Protecting your work with IP laws
- Digging your moat with intangible assets
- Introduction - it's not just about your app
- Building an Unfair Advantage
- Summary
- DevOps
- Fastlane alpha/beta Play Store and iTunes beta
- HockeyApp or Fabric beta
- Self hosted
- Automated deploy and delivery
- Using TeamCity as build agent
- signingConfigs
- buildTypes
- sourceSets
- productFlavors
- The Gradle way
- Building variants
- An example of a continuous workflow for an Android app
- Automated tests
- Repository and Git workflow
- Continuous Delivery
- Continuous Integration
- Continuous Deployment = Continuous Integration and Delivery
- Continuous Deployment
- Summary
- Applying a pricing strategy to your store listing
- The case of the Empurror
- See how in-app purchases can be implemented
- In-app billing
- In-app purchase product types
- Android or iOS first?
- Price perception
- Pricing strategy
- Monetizing your data
- Advertisements
- Offering your app for free and selling your service
- Selling a product or service in the real world
- Selling or upselling your app
- Monetization strategies
- Monetization and Pricing Strategy
- Summary
- Auto-scaling
- To scale up or to refactor? That is the question
- Captain hindsight to the rescue!
- A real horror story about an app backend that did not scale
- You should know when you need to scale up or to scale down
- Seen from a client perspective
- Cloud-based storage and processing
- A scalable backend
- Make it scalable but do not scale it right away
- Scaling Strategies
- Summary
- Sending a notification
- Handling an incoming notification
- Setup
- Implementation
- Services for push notifications
- In-app notifications
- Push notifications
- Local notifications
- Notifications
- Improving retention
- Freemium or premium only?
- Traction
- Growing Traction and Improving Retention
- Summary
- Using Firebase for split testing
- Tools for split testing and getting actionable metrics
- Keep the differences between variations subtle
- Split testing can help us to improve our apps
- Get to know your audience
- Conversions and pirate metrics
- Engagement
- Acquisition
- About actionable metrics
- Why do statistics matter?
- A/B Testing Your App
- Summary
- Running app tests
- Use microtesting to collect data
- How do users find apps in the first place?
- Store listing hacks
- Hacks to workaround the challenges
- Why it is difficult to run parallel experiments
- Limited infrastructure for A/B testing
- No standard way to measure results
- Different app listing requirements
- Obstacles to testing with store listings
- Why running experiments with Google Play or App Store is hard
- Experiments work
- The competition is intense
- Why do you care?
- App testing
- Store listing tests
- Why perform split testing?
- A/B testing as a technique for experimentation
- What is an experiment?
- Play Store and App Store Hacks
- Summary
- How to handle technical debt
- Automation and optimization
- Writing perfect code versus getting the job done
- Focusing on scaling and sustainability
- UserTesting.com
- InVision
- Zeplin
- Focusing on learning with wireframes and prototypes
- How to transition from an unscalable MVP to scalable code
- Perfecting the user experience
- Manually recruiting early adopters
- Focusing on a narrow marketplace
- How to acquire early adopters and establish a small-scale laboratory
- Development of products that are more lovable
- Failure that can be controlled
- Improved testing and data collection
- Three reasons to do things that do not scale
- What we mean by "things that do not scale"
- Do Things That Do Not Scale
- Summary
- Implementation
- Onboarding sign-up when needed
- Tell a story - an example onboarding app
- Continuous onboarding - complete the user profile later
- Phone number sign-up - a great alternative
- Show us what you have got
- Single sign on using a social network like Twitter or Facebook
- How to lower the barrier?
- Higher conversion
- Pirate metrics (AARRR)
- Why does it matter?
- What is user onboarding all about?
- Onboarding and Registration
- Summary
- Recipes channels and triggers
- Look! No code. Prove your hypotheses with IFTT
- Enriching the data
- Uber integration
- Displaying locations on a map
- IMDB
- Uber
- Movie locations
- Let's build an app
- Validating the idea through customer interviews
- Hypothesis
- An iOS app proving our hypotheses MoviUber
- Available APIs
- iOS
- Android
- Dependency management
- APIs versus SDKs
- Lego or Duplo?
- Publishing an API
- What is in a mash-up solution?
- Succeed or fail fast
- There Is an API for That!
- Summary
- How to choose the right tool
- Appcelerator
- Xamarin
- Adobe PhoneGap
- Leveraging cross-platform development tools
- Making the final decision - factors to consider
- The ugly truth - a little hybrid doesn't hurt when you have clear goals
- Pros and cons of going hybrid
- The biggest benefits of going native
- Pros and cons of going native
- Hybrid apps
- Native apps
- Native versus hybrid - the strengths and weaknesses
- What are your technical capabilities?
- What are your technical requirements?
- Measure - don't guess or use intuition
- Who is your audience?
- Native Hybrid or Cross-Platform
- Summary
- Firebase dashboard
- Models
- Dependencies
- Layout
- Sign up for Firebase
- Canvapp - an Android MVP app using Firebase
- Technical considerations
- What services are available as MBaaS?
- Strategic considerations
- The story of Parse
- Things to consider
- Leverage cloud solutions for app experiments
- Do you need to create a backend yourself?
- Cloud Solutions for App Experiments
- Summary
- What we could have done better
- What we did well
- The conundrum
- Hypothesis 5
- Hypothesis 4
- Hypothesis 3
- Hypothesis 2
- Hypothesis 1
- The big ifs
- Fun with Charades - Initial vision
- Minimal Viable Product Case Studies
- Summary
- Five tips to go from viable to lovable
- Iterate and evolve - from viable to lovable
- 10 essential UX testing methods
- Phase III - Learn
- Phase II - Measure
- Phase I - Build
- Phases of the Build-Measure-Learn feedback loop
- Advantages of a feedback-focused development model
- Lean UX cycles – the Build-Measure-Learn feedback loop
- Apply agile prototyping - eliminate tech debt
- Fail fast – validate everything
- Applying MVP to enterprise
- Bringing components together to form an MVP
- Building MVP
- How to define your MVP
- Benefits of MVP
- What is MVP?
- MVP is Always More Minimal Than You Think
- Summary
- Mash-up
- Are there any shortcuts?
- Data layer
- Become independent
- Design patterns
- How to keep things well structured
- Offer an app or a service that does not yet exist
- Grab and adapt
- Become an expert
- Fake it until you make it
- The chicken and egg problem
- How do you get started with nothing?
- Release early and often
- Is it crappy or perfect?
- Concierge service
- Timeboxed programming
- A Pragmatic Approach
- Summary
- Tools that you can use
- Sprint review planning and retrospective
- Definition of Done
- Sprint planning
- Definition of Ready
- Backlog refinement
- The daily stand-up
- Scrum team
- Epic Stories and Tasks
- Scrum
- Kanban
- An Agile workflow
- An Agile Workflow in a Nutshell
- Summary
- Maintaining app ratings
- Getting users to download an app
- Cross-platform releases
- Inability to dynamically load libraries
- Apple's App Store submission cycles
- Higher design bar
- Challenges in Applying Lean to Building Mobile Apps
- Summary
- The MVP
- Agile development and customer development
- One metric that matters
- Lean Canvas
- Summary of the BMC
- Example BMC - mobile marketplace app
- Revenue stream
- Cost structure
- Channels
- Customer segments
- Customer relationships
- Value propositions
- Key activities
- Key partners
- The Business Model Canvas
- Lean Startup Primer
- Summary
- Getting your users hooked on your app
- An introduction to the Lean Startup methodology
- Not every app has a flappy ending
- The app ecosystem
- Yes There Is an App for That
- Questions
- Piracy
- Errata
- Downloading the color images of this book
- Downloading the example code
- Customer support
- Reader feedback
- Conventions
- Who this book is for
- What you need for this book
- What this book covers
- Preface
- Customer Feedback
- Why subscribe?
- www.PacktPub.com
- About the Authors
- Credits
- 版權信息
- 封面
- 封面
- 版權信息
- Credits
- About the Authors
- www.PacktPub.com
- Why subscribe?
- Customer Feedback
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Downloading the example code
- Downloading the color images of this book
- Errata
- Piracy
- Questions
- Yes There Is an App for That
- The app ecosystem
- Not every app has a flappy ending
- An introduction to the Lean Startup methodology
- Getting your users hooked on your app
- Summary
- Lean Startup Primer
- The Business Model Canvas
- Key partners
- Key activities
- Value propositions
- Customer relationships
- Customer segments
- Channels
- Cost structure
- Revenue stream
- Example BMC - mobile marketplace app
- Summary of the BMC
- Lean Canvas
- One metric that matters
- Agile development and customer development
- The MVP
- Summary
- Challenges in Applying Lean to Building Mobile Apps
- Higher design bar
- Apple's App Store submission cycles
- Inability to dynamically load libraries
- Cross-platform releases
- Getting users to download an app
- Maintaining app ratings
- Summary
- An Agile Workflow in a Nutshell
- An Agile workflow
- Kanban
- Scrum
- Epic Stories and Tasks
- Scrum team
- The daily stand-up
- Backlog refinement
- Definition of Ready
- Sprint planning
- Definition of Done
- Sprint review planning and retrospective
- Tools that you can use
- Summary
- A Pragmatic Approach
- Timeboxed programming
- Concierge service
- Is it crappy or perfect?
- Release early and often
- How do you get started with nothing?
- The chicken and egg problem
- Fake it until you make it
- Become an expert
- Grab and adapt
- Offer an app or a service that does not yet exist
- How to keep things well structured
- Design patterns
- Become independent
- Data layer
- Are there any shortcuts?
- Mash-up
- Summary
- MVP is Always More Minimal Than You Think
- What is MVP?
- Benefits of MVP
- How to define your MVP
- Building MVP
- Bringing components together to form an MVP
- Applying MVP to enterprise
- Fail fast – validate everything
- Apply agile prototyping - eliminate tech debt
- Lean UX cycles – the Build-Measure-Learn feedback loop
- Advantages of a feedback-focused development model
- Phases of the Build-Measure-Learn feedback loop
- Phase I - Build
- Phase II - Measure
- Phase III - Learn
- 10 essential UX testing methods
- Iterate and evolve - from viable to lovable
- Five tips to go from viable to lovable
- Summary
- Minimal Viable Product Case Studies
- Fun with Charades - Initial vision
- The big ifs
- Hypothesis 1
- Hypothesis 2
- Hypothesis 3
- Hypothesis 4
- Hypothesis 5
- The conundrum
- What we did well
- What we could have done better
- Summary
- Cloud Solutions for App Experiments
- Do you need to create a backend yourself?
- Leverage cloud solutions for app experiments
- Things to consider
- The story of Parse
- Strategic considerations
- What services are available as MBaaS?
- Technical considerations
- Canvapp - an Android MVP app using Firebase
- Sign up for Firebase
- Layout
- Dependencies
- Models
- Firebase dashboard
- Summary
- Native Hybrid or Cross-Platform
- Who is your audience?
- Measure - don't guess or use intuition
- What are your technical requirements?
- What are your technical capabilities?
- Native versus hybrid - the strengths and weaknesses
- Native apps
- Hybrid apps
- Pros and cons of going native
- The biggest benefits of going native
- Pros and cons of going hybrid
- The ugly truth - a little hybrid doesn't hurt when you have clear goals
- Making the final decision - factors to consider
- Leveraging cross-platform development tools
- Adobe PhoneGap
- Xamarin
- Appcelerator
- How to choose the right tool
- Summary
- There Is an API for That!
- Succeed or fail fast
- What is in a mash-up solution?
- Publishing an API
- Lego or Duplo?
- APIs versus SDKs
- Dependency management
- Android
- iOS
- Available APIs
- An iOS app proving our hypotheses MoviUber
- Hypothesis
- Validating the idea through customer interviews
- Let's build an app
- Movie locations
- Uber
- IMDB
- Displaying locations on a map
- Uber integration
- Enriching the data
- Look! No code. Prove your hypotheses with IFTT
- Recipes channels and triggers
- Summary
- Onboarding and Registration
- What is user onboarding all about?
- Why does it matter?
- Pirate metrics (AARRR)
- Higher conversion
- How to lower the barrier?
- Single sign on using a social network like Twitter or Facebook
- Show us what you have got
- Phone number sign-up - a great alternative
- Continuous onboarding - complete the user profile later
- Tell a story - an example onboarding app
- Onboarding sign-up when needed
- Implementation
- Summary
- Do Things That Do Not Scale
- What we mean by "things that do not scale"
- Three reasons to do things that do not scale
- Improved testing and data collection
- Failure that can be controlled
- Development of products that are more lovable
- How to acquire early adopters and establish a small-scale laboratory
- Focusing on a narrow marketplace
- Manually recruiting early adopters
- Perfecting the user experience
- How to transition from an unscalable MVP to scalable code
- Focusing on learning with wireframes and prototypes
- Zeplin
- InVision
- UserTesting.com
- Focusing on scaling and sustainability
- Writing perfect code versus getting the job done
- Automation and optimization
- How to handle technical debt
- Summary
- Play Store and App Store Hacks
- What is an experiment?
- A/B testing as a technique for experimentation
- Why perform split testing?
- Store listing tests
- App testing
- Why do you care?
- The competition is intense
- Experiments work
- Why running experiments with Google Play or App Store is hard
- Obstacles to testing with store listings
- Different app listing requirements
- No standard way to measure results
- Limited infrastructure for A/B testing
- Why it is difficult to run parallel experiments
- Hacks to workaround the challenges
- Store listing hacks
- How do users find apps in the first place?
- Use microtesting to collect data
- Running app tests
- Summary
- A/B Testing Your App
- Why do statistics matter?
- About actionable metrics
- Acquisition
- Engagement
- Conversions and pirate metrics
- Get to know your audience
- Split testing can help us to improve our apps
- Keep the differences between variations subtle
- Tools for split testing and getting actionable metrics
- Using Firebase for split testing
- Summary
- Growing Traction and Improving Retention
- Traction
- Freemium or premium only?
- Improving retention
- Notifications
- Local notifications
- Push notifications
- In-app notifications
- Services for push notifications
- Implementation
- Setup
- Handling an incoming notification
- Sending a notification
- Summary
- Scaling Strategies
- Make it scalable but do not scale it right away
- A scalable backend
- Cloud-based storage and processing
- Seen from a client perspective
- You should know when you need to scale up or to scale down
- A real horror story about an app backend that did not scale
- Captain hindsight to the rescue!
- To scale up or to refactor? That is the question
- Auto-scaling
- Summary
- Monetization and Pricing Strategy
- Monetization strategies
- Selling or upselling your app
- Selling a product or service in the real world
- Offering your app for free and selling your service
- Advertisements
- Monetizing your data
- Pricing strategy
- Price perception
- Android or iOS first?
- In-app purchase product types
- In-app billing
- See how in-app purchases can be implemented
- The case of the Empurror
- Applying a pricing strategy to your store listing
- Summary
- Continuous Deployment
- Continuous Deployment = Continuous Integration and Delivery
- Continuous Integration
- Continuous Delivery
- Repository and Git workflow
- Automated tests
- An example of a continuous workflow for an Android app
- Building variants
- The Gradle way
- productFlavors
- sourceSets
- buildTypes
- signingConfigs
- Using TeamCity as build agent
- Automated deploy and delivery
- Self hosted
- HockeyApp or Fabric beta
- Fastlane alpha/beta Play Store and iTunes beta
- DevOps
- Summary
- Building an Unfair Advantage
- Introduction - it's not just about your app
- Digging your moat with intangible assets
- Protecting your work with IP laws
- Why you should care - Business-destroying patent trolls
- How IP laws can protect your app and business
- How to defend your intellectual property
- Going on the legal offensive
- The network effect and platforms
- The network effect
- The platform effect
- Making use of vertical markets
- Why target vertical markets?
- How successful companies exploit vertical control
- Switching costs
- How to use switching costs to improve user retention
- How to decrease competitors' switching costs
- Good customer support
- The right perspective on customer service
- A recipe for great customer service
- How successful companies use customer service to improve profits
- A look at some great tools to help with customer support
- The power of a well-developed brand name
- Reasons to brand yourself
- How to build your brand
- Tools to monitor your brand via social media and app stores
- Building a brand on a budget
- Branding case studies
- Summary
- The Flyng Case Study
- That sounds awesome but what is Flyng?
- The team
- Mitchell Trulli
- Daniel Guthrie
- Mike van Drongelen
- The other contributors
- The MVP
- A distributed team
- Flyng's USPs
- Growing a user base
- The business model
- Customer segments
- Value propositions
- Customer relationships
- Channels
- Revenue Streams
- Key resources
- Key activities
- Partners
- Cost structure
- Unfair advantage
- Getting feedback
- Unvalidated assumptions
- A zombie feature
- Feedback and actionable metrics
- Split testing
- Vision
- Technical considerations
- Parse server hosted at Back4App
- Real-time data
- The other dependencies
- Queries
- Complex operations
- Push notifications
- Crash reports
- Releases
- Summary
- Appendix
- Reading list and references 更新時間：2021-07-02 22:59:53
