Release early and often

Releasing early and often—for example, once a week or every 2 weeks—will maximize your learning. Timeboxed programming could help you deliver the features that matter.

The loop shown in the following figure is known as the Build-Measure-Learn Feedback cycle. It is easy to get feedback if you know your early adopters. That is not always possible if you are developing an app. There are great tools available to obtain analytical data. In Chapter 13, Play Store and App Store Hacks we will learn more about these tools and how to gather feedback through metrics: