Lean UX cycles – the Build-Measure-Learn feedback loop

A core component of Lean UX is the Build-Measure-Learn feedback loop. The concept is originally derived from the book entitled "The Lean Startup", by Eric Ries. Its goal is to validate uncertainties, assumptions, and potential risks in order to guide future MVP iterations and product direction. The loop forms a cycle, and the cycle is applied to a sprint in agile development. This approach provides a methodology that quickly and effectively proves whether a product vision (MVP) will flounder or flourish: