Become an expert

You too can become an expert, just by doing it. You can start to become a more significant player for some niche. Just be that expert while learning on the go. For example, when we began with our new startup built around a concept of narrow casting combined with social media, we really had no clue about what narrow casting was other than the television screens that you often see in stores or at train stations. By writing a blog about the topic of narrow casting, we have learned a lot and gradually we have become experts. And, even more important, it has helped us to shape our vision on the problem that we were trying to solve. In our case, this was about finding an answer to the question, how we could make narrow casting a more interactive process? Pretending will help you to set your targets, and once you have reached them, it is no longer fake, but real. You can build your reputation this way. How cool is that? Obviously, you have to keep things real. Do not fake things if you never can fulfil the expectations that come with them, but do it to buy more time, to get the job done, or to become an expert along the way. If you keep it real, your startup will become what you envision.