Hypothesis 1
Of a sampling set of people searching for charades online, at least 25% will sign up to check out the game:
- Audience: Targets the people looking to play charades online.
- Acquisition: Uses Google Ads.
- Validation: This includes the percentage of sign-ups.
- Execution:
- Build the signup page in a day.
- Identify keywords and run ads for a week.
- Track signups.
- Result: We ran ads targeting users who searched for "charades online", "charades games", and "charades words", and over 25% of the users signed up.
- Learning: There's an interest in playing charades online among those who search for it on Google:
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