The big ifs

We set out to break these down and tackle what we felt were the biggest doubts on our list:

• Are people interested in playing charades online?
• Are they comfortable using video online?
• Do they like the concept enough to invite friends or join a public game room?
• Do they enjoy the playing experience with others in the room?
• Do they enjoy this enough to keep coming back?
• Will they invite other people?

Next, we attempted to structure experiments around the major leap-of-faith assumptions being made, in order to seek validation.