The conundrum

We spoke to a group of users and collated feedback. So, at this point, we were faced with this conundrum from our learnings:

• There's a certain level of interest in charades, but it's mostly seen as a family and friends game.
• For those who see their friends and family often enough, playing charades online wasn't appealing. (Playing live with them during Thanksgiving or Christmas was still appealing.)
• The average user isn't comfortable playing with random strangers online.
• Even communities that are comfortable dealing with nudity online, and have no reservations, didn't find the idea appealing
• Improvements in the visual design and explanatory information offered did not increase conversions.
• A game like this requires a fairly engaged community, and it didn't appear that charades would sustain that level of engagement.
• There's a community of people in the subcontinent that loves dumb charades, but the version that's played is fairly technical and geeky, and would not scale out.