目錄(228章)
倒序
- coverpage
- Title Page
- Credits
- About the Author
- About the Reviewer
- www.PacktPub.com
- Customer Feedback
- Dedication
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Downloading the color images of this book
- Errata
- Piracy
- Questions
- How Will UX Mapping Change Your (Users) Life?
- Getting started with User Experience Mapping
- Why did the requirements document fail?
- How to jump-start mapping?
- Visualizing - what the cat wants you to know
- Creating a backlog for a cat-sitter
- Pen and paper are all you need – but adding color makes the maps great
- Drawing the diagram
- Cats of the digital age use a computer
- Summary
- User Story Map - Requirements by Collaboration and Sticky Notes
- Why should you create user story maps?
- Just tell the story
- How to tell a story?
- The audience
- Start with action
- Simplify
- Tell the story of your passion
- The grocery surplus webshop
- The opportunity to scratch your own itch
- How to create a user story
- User story templates
- The Three Rs or the Connextra format
- Five Ws
- Lean Startup
- Kaizen-UX template
- INVEST - the characteristics of a good user story
- I for independent
- N for negotiable
- V for valuable
- E for estimable
- S for small
- T for testable
- Epics
- Breaking down epics into good user stories
- 3 Cs – the process to turn stories into reality
- Card
- Conversation
- The power of four amigos
- Confirmation
- The narrative flow
- Events (tasks)
- Milestones (activities)
- The user story map on the wall
- Creating user story maps digitally
- Creating a new board
- Adding cards to your board
- Summary
- Journey Map - Understand Your Users
- F2P FPS (an example from the gaming industry)
- Personas
- 3i: How to create personas
- Investigating (potential) users
- Interviews
- Existing user database and analytics
- Surveys
- Social media
- Identifying behavior likelihood
- Imagining the characters
- The primary persona
- HAL 9000 will not use your app
- Creating persona documents with Smaply
- Creating a journey map with Smaply
- Task models
- Creating the task model in Adobe Illustrator
- Milestones (stages)
- The origin story
- Milestones of a task model
- Evaluations
- Creating an evaluation diagram
- The finished task model
- Designing the user journey
- Interactions
- Summary
- Wireflows - Plan Your Product
- The customer support chatbot
- Wireframes
- Wireframes and color
- Low-fidelity versus high-fidelity wireframes
- Lo-fi wireframes
- Hi-fi wireframes
- Wireframing with Balsamiq Mockups
- Beyond the first wireframe
- Creating symbols
- The after chat survey
- Creating the wireflow
- Wireflow Improvement Workshop (WIW)
- Why should you run a WIW?
- Running a WIW
- Summary
- Remote and Lab Tests for Map Creation
- Samsung's 2017 redesign
- Test objectives
- The amigos run user tests
- Lab remote and guerrilla testing
- Lab testing
- Remote testing
- Guerrilla testing
- Why run both lab and remote testing
- Rapid Iterative Testing and Evaluation (RITE)
- How to test Samsung UK?
- How many test users?
- 46 users walk into a lab
- Finding the right users
- Devices
- Target audience
- Pre-screener
- Private panel
- Moderated versus unmoderated tests
- The scenario
- Writing tasks and questions
- Asking for opinions and expectations
- Privacy concerns
- Exit questions and exit surveys
- Test script for our smartphone buying journey
- The pilot test
- Testing with WhatUsersDo.com
- Summary
- Solution Mapping Based on User Insights
- Contiki adventure
- Tagging - the science of active watching
- How to tag videos
- What to tag
- Tag title and comment
- Tag types
- Positive tags
- Suggestions
- The negatives: High Medium and Low
- The behaviorist issue severity model
- The research summary
- The solution map
- Five steps to create the solution map
- Step 1 - put the issues on the map
- Step 2 - form the issue trees
- Step 3 - solve the root issues
- Step 4 - identify obstacles
- Step 5 - create actions to remove the obstacles
- Put the solution map to action
- Summary
- Mental Model Map - A Diagram of the Perceived Reality
- What's a mental model?
- Buying a car
- How mental models work?
- Longitudinal research
- Logging types - how to log?
- Prompts: what to Log?
- Mental model mapping
- Analyzing longitudinal research
- Find units
- Group units into towers
- Form mental spaces
- Supporting solutions
- Finishing touches
- Using the mental model map
- Summary
- Behavioral Change Map - The Action Plan of Persuasion
- The Amazon miracle
- Is it possible to change behaviors?
- Credibility
- The cue-routine-reward framework
- From external to internal cues
- Automate repetition
- Heuristic and systematic processing
- The LEVER framework
- Limitation
- Elevation
- Validation
- Ease
- Reversibility
- Drawing the behavioral change map
- How to use the behavioral change map
- Summary
- The 4D UX Map - Putting It All Together
- The restaurant without tables
- Sum of all maps
- Greater than the sum of all maps
- The MAYA map
- The first dimension - milestones
- The second dimension - events
- The third dimension - importance
- The fourth dimension - severity of the problems
- Mental model snippets
- Ratings
- Drawing the 4D UX Map
- Using the 4D UX Map
- Evolving the 4D UX Map
- Summary
- Ecosystem Maps - A Holistic Overview
- Shutter Swipe – where photographers and models meet
- The ecosystem
- How to map an ecosystem
- Creating hexagon maps
- Hexagon mapping with Inkscape
- Creating hexagon maps with Adobe Illustrator
- From hexagons to ecosystem maps
- Using ecosystem maps
- Stakeholder maps
- Summary
- Kaizen Mapping - UX Maps in Agile Product Management
- Your opportunity
- The manager and the map
- Kaizen-UX manifesto
- Agile beyond the buzzword
- The three UX roles
- The Kaizen-UX framework
- UX strategy – the beginning of all maps
- The UX strategy document
- Summary
- References 更新時間：2021-07-09 20:47:39
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