The grocery surplus webshop

We will create the user story map for a grocery surplus webshop. Using this e-commerce site, we will sell clearance food and drink at a discount price; this means food that would be thrown away at a regular store--for example, food past its expiry date or with damaged packaging. This idea is popular in developed countries, such as Denmark and the UK, and it might help to reduce on the amounts of food wasted every year, totaling 1.3 billion metric tonnes worldwide. We are trying to create the online-only version of WeFood (https://donate.danchurchaid.org/wefood). 

Our users can be environmentally conscious shoppers or low-income families with limited budgets, just to give two examples. In Chapter 3, Journey Map - Understand Your Users, we will introduce personas, and treat them separately; for now, we will only think about them as shoppers.