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數(shù)據(jù)時代的品牌智造
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數(shù)據(jù)時代的品牌智造

本書共分11章，以成功打造品牌的11個實操步驟為行文邏輯，分別介紹了“圈腦”為上、奇貨可居、善解人意、價值獨占、演繹傳奇、符號記易、創(chuàng)優(yōu)體驗、借勢用巧、匯聚百工、文案攻心、心中有數(shù)等內(nèi)容，為企業(yè)從無到有創(chuàng)建品牌，提供系統(tǒng)專業(yè)、卓有成效的實操方法論及實用戰(zhàn)術(shù)工具。

左學(xué)榮 ·數(shù)據(jù)庫 ·15萬字

Box2D for Flash Games
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Box2D for Flash Games

ThisbookisastepbystepguidetocreategameswithBox2Dexplainedinasimpleandfriendlyway.AreyoufamiliarwithActionScript3andwanttoexplorethecapabilitiesofphysicsingamedesignusingBox2D,thenthisbookisforyou.Youdon’thavetobeanAS3hero:ifyouknowhowtocreateclassesandfunctionswithAS3,thenyoucanmakeyourfirstphysicsgame!

Emanuele Feronato ·數(shù)據(jù)庫 ·2.7萬字

Augmented Reality using Appcelerator Titanium Starter
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Augmented Reality using Appcelerator Titanium Starter

It'saquickstarttutorialtohelpyougetstartedwithcreatingAugmentedRealityapplicationsandacquaintingyourselfwithessentialaspectsofcreatingARapplicationsusingtheAppceleratorTitaniumFramework.Theinstructionsareclearwitheasytofollowexamples.ThisbookisforanybodywhowishestounderstandhowtobuildanAugmentedRealityApplication.ItusestheAppceleratorTitaniummobiledevelopmentframework,butthetechniquesandpracticescanbeappliedtootherframeworksandnativecode.YouwillneedtohaveagoodworkingknowledgeofdevelopmentandJavaScript,itisnotaimedatthebeginner.

Trevor Ward ·數(shù)據(jù)庫 ·7294字

TextMate How-to
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TextMate How-to

TextMateHow-Toaddressessentialtasksthroughrecipestohitthegroundrunningandgetstartedwithpracticalsolutionstocommonquestions.Thisbookisgearedtowardbeginningandintermediatewebdevelopersanddesignerswhowanttoexpeditetheircoding.ThoughTextMatecanalsoworkverywellasaplaintexteditor,someexperiencewithaprogrammingorscriptinglanguagewhetherit'sHTML,CSS,PHP,orRubyishelpfultounderstandthedepthtosomeoftheexamplesprovided.

Chris Mears ·數(shù)據(jù)庫 ·1.1萬字

AndEngine for Android Game Development Cookbook
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AndEngine for Android Game Development Cookbook

ACookbookwithwiderangeofrecipestoallowyoutolearngamedevelopmentwithAndEnginequicklyandefficiently.AndEngineforAndroidGameDevelopmentCookbookisgearedtowarddeveloperswhoareinterestedinworkingwiththemostup-to-dateversionofAndEngine,sportingthebrandnewGLES2.0branch.ThebookwillbehelpfulfordeveloperswhoareattemptingtobreakintothemobilegamemarketwithplanstoreleasefunandexcitinggameswhileeliminatingalargeportionofthelearningcurvethatisotherwiseinevitablewhengettingintoAndEnginedevelopment.Thisbookrequiresaworkinginstallationofeclipseandtherequiredlibraries,includingAndEngineanditsvariousextensionssetuppriortoworkingwiththerecipes.

Jayme Schroeder Brian Broyles ·數(shù)據(jù)庫 ·10萬字

INSTANT Android Fragmentation Management How-to
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INSTANT Android Fragmentation Management How-to

WrittenintheeasytounderstandPacktHow-toformat,thisbookoffersthesolutiontothebigissuesinAndroidapplicationdevelopment.Ifyouwantthebestpossiblereviewsforyourapps,regardlessofdeviceorAndroidoperatingsystem,thenthisbookisforyou.

Gianluca Pacchiella ·數(shù)據(jù)庫 ·1.1萬字

R Object-oriented Programming
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R Object-oriented Programming

Thisbookisdesignedforpeoplewithsomeexperienceinbasicprogrammingpractices.ItisalsoassumedthattheyhavesomebasicexperienceusingRandarefamiliarusingthecommandlineinanRenvironment.Ourprimarygoalistoraiseabeginnertoamoreadvancedleveltomakehim/hermorecomfortablecreatingprogramsandextendingRtosolvecommonproblems.

Kelly Black ·數(shù)據(jù)庫 ·3.5萬字

R Machine Learning Essentials
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R Machine Learning Essentials

IfyouwanttolearnhowtodevelopeffectivemachinelearningsolutionstoyourbusinessproblemsinR,thisbookisforyou.Itwouldbehelpfultohaveabitoffamiliaritywithbasicobject-orientedprogrammingconcepts,butnopriorexperienceisrequired.

Michele Usuelli ·數(shù)據(jù)庫 ·4.3萬字

Mastering Ninject for Dependency Injection
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Mastering Ninject for Dependency Injection

MasteringNinjectforDependencyInjectionteachesyouthemostpowerfulconceptsofNinjectinasimpleandeasy-to-understandformatusinglotsofpracticalexamples,diagrams,andillustrations.MasteringNinjectforDependencyInjectionisaimedatsoftwaredevelopersandarchitectswhowishtocreatemaintainable,extensible,testable,andlooselycoupledapplications.SinceNinjecttargetsthe.NETplatform,thisbookisnotsuitableforsoftwaredevelopersofotherplatforms.Beingfamiliarwithdesignpatternssuchassingletonorfactorywouldbebeneficial,butnoknowledgeofdependencyinjectionorIoCisassumed.

Daniel Baharestani ·數(shù)據(jù)庫 ·2.9萬字

Unity for Architectural Visualization
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Unity for Architectural Visualization

AtutorialpackedwithpracticalexamplesandscreenshotstohelpyoubecomeanexpertinarchitecturalvisualizationusingUnity.Thisbookiswrittenforstudentsandprofessionalarchitectswhoknowhowtomodelbuildingsin3Dandhaveaneedtoturntheirdesignintoaninteractivemodel,evenifyouhaveneverusedUnitybefore.Experiencewithvisualizationandprogrammingwillbehelpful,butisnotrequiredtofollowalong.Youwilllearnallthebasicsthroughoutwiththehelpofstep-by-stepexamples.ThemajorityoftheexamplesworkfineinanyrecentversionoftheUnitysoftware,onWindowsorMac,butoccasionallyfeaturesoftheProversionarerequired.

Stefan Boeykens ·數(shù)據(jù)庫 ·3.5萬字

Creating Mobile Apps with Appcelerator Titanium
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Creating Mobile Apps with Appcelerator Titanium

CreatingMobileAppswithAppceleratorTitaniumprovidesahands-onapproachandworkingexamplesoncreatingappsandgamesaswellasembeddingthemontoasocialnetworkingwebsite.Developerscanthenmoveonfromtheretodeveloptheirownapplicationsbasedontheonestheyhavedevelopedthroughoutthecourseofthisbook.CreatingMobileAppswithAppceleratorTitaniumisfordeveloperswhohaveexperiencewithmodernlanguagesanddevelopmentenvironments.Also,ifyouarefamiliarwiththeconceptsofObject-orientedProgramming(OOP),reusablecomponents,AJAXclosures,andsoon,thisbookwillhelpyouleveragethatknowledgeinmobiledevelopment.ThisbookwillalsocatertoTitaniumuserswhowishtoknowmoreaboutTitanium’sbroadrangeofcapabilitiesandwillhelpyoutoexpandTitanium'sbasicsetoffeaturesbyusingextensionmodules.

Christian Brousseau ·數(shù)據(jù)庫 ·6.6萬字

Gideros Mobile Game Development
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Gideros Mobile Game Development

Thisbookisadetailedguidetocreateanddeploymobilegamesonmultiplemobileplatformswithanemphasisonpracticalexamplesthathelpyoulearnhowtomakeyourowngamesquicklyandefficiently.Thisbookisfordeveloperswhoarenewtomobilegamedevelopmentorwhohavetriedthenativedevelopmentofmobilegamesandwantasimpler,fastertoolthatcansupportawidevarietyofplatformsanddevices.ReadersareexpectedtobeatleastpartiallyfamiliarwiththeLuagamescriptinglanguagethatGiderosusesforitsscripts.

Arturs Sosins ·數(shù)據(jù)庫 ·3.8萬字

Augmented Reality for Android Application Development
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Augmented Reality for Android Application Development

Astep-by-steptutorial-basedguideaimedatgivingyouhands-onpracticalexperiencetodevelopARapplicationsforAndroid.AugmentedRealityforAndroidApplicationDevelopmentisforAndroidmobileapplicationdeveloperswhoarefamiliarwithAndroidDevelopmentToolsanddeployment,JMonkeyEngine,andtheVuforiaSDK.

Jens Grubert Dr. Raphael Grasset ·數(shù)據(jù)庫 ·3.1萬字

Voice Application Development for Android
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Voice Application Development for Android

Thisbookwillgivebeginnersanintroductiontobuildingvoice-basedapplicationsonAndroid.Itwillbeginbycoveringthebasicconceptsandwillbuilduptocreatingavoice-basedpersonalassistant.Bytheendofthisbook,youshouldbeinapositiontocreateyourownvoice-basedapplicationsonAndroidfromscratchinnexttonotime.VoiceApplicationDevelopmentforAndroidisforallthosewhoareinterestedinspeechtechnologyandforthosewho,asownersofAndroiddevices,arekeentoexperimentwithdevelopingvoiceappsfortheirdevices.ItwillalsobeusefulasastartingpointforprofessionalswhoareexperiencedinAndroidapplicationdevelopmentbutwhoarenotfamiliarwithspeechtechnologiesandthedevelopmentofvoiceuserinterfaces.Somebackgroundinprogrammingingeneral,particularlyinJava,isassumed.

Michael F. McTear Zoraida Callejas ·數(shù)據(jù)庫 ·3.2萬字

Remote Usability Testing
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Remote Usability Testing

UsabilitytestingisasubdisciplineofUserExperience.Itsgoalistoensurethatagivenproductiseasytouseandtheuser'sexperiencewiththeproductisintuitiveandsatisfying.Usabilitystudiesareconductedwithstudyparticipantswhoarerepresentativeofthetargetuserstogatherfeedbackonauserinterface.Thefeedbackisthenusedtorefineandimprovetheuserinterface.Remotestudiesinvolvefewerlogistics,allowparticipationregardlessoflocationandarequickerandcheapertoexecutecomparedtoinpersonstudies,whiledeliveringvaluableinsights.Theusersarenotinhibitedbybeinginanewenvironmentunderobservation;theycanactnaturallyintheirfamiliarenvironment.Remoteunmoderatedstudiesadditionallyhavetheadvantageofbeingindependentoftimezones.Thisbookwillteachyouhowtoconductqualitativeremoteusabilitystudies,inparticularremotemoderatedandunmoderatedstudies.Eachchapterprovidesactionabletipsonhowtouseeachmethodologyandhowtocompensateforthespecificnatureofeachmethodology.Thebookalsoprovidesmaterialtohelpwithplanningandexecutingeachstudytype.

Inge De Bleecker Rebecca Okoroji ·數(shù)據(jù)庫 ·5萬字

Game Development with Swift
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Game Development with Swift

IfyouwishtocreateandpublishfuniOSgamesusingSwift,thenthisbookisforyou.Youshouldbefamiliarwithbasicprogrammingconcepts.However,nopriorgamedevelopmentorAppleecosystemexperienceisrequired.

Stephen Haney ·數(shù)據(jù)庫 ·4萬字

Creating Dynamic UIs with Android Fragments（Second Edition）
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Creating Dynamic UIs with Android Fragments（Second Edition）

ThisbookisfordeveloperswithabasicunderstandingofAndroidprogrammingwhowouldliketoimprovetheappearanceandusabilityoftheirapplicationsbycreatingamoreinteractiveuserexperienceanddynamicallyadaptiveUIs;providingbettersupportfortabletsandsmartphonesinasingleapp;andreducingthecomplexityofmanagingappUIs.

Jim Wilson ·數(shù)據(jù)庫 ·3.4萬字

Mockito Cookbook
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Mockito Cookbook

Thisisafocusedguidewithlotsofpracticalrecipeswithpresentationsofbusinessissuesandpresentationofthewholetestofthesystem.ThisbookshowstheuseofMockito'spopularunittestingframeworkssuchasJUnit,PowerMock,TestNG,andsoon.Ifyouareasoftwaredeveloperwithnotestingexperience(especiallywithMockito)andyouwanttostartusingMockitointhemostefficientwaythenthisbookisforyou.ThisbookassumesthatyouhaveagoodknowledgelevelandunderstandingofJava-basedunittestingframeworks.

Marcin Grzejszczak ·數(shù)據(jù)庫 ·5.9萬字

CORS Essentials
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CORS Essentials

WebdevelopershavebeenlimitedbytheSameOriginPolicyandoftenwishtheycouldspreadtheirapplicationacrossdifferentdomains.YouknowJavaScriptandAJAX,andhaverunupagainsttheSameDomainPolicy,whichislimitingyourapplications.

Rajesh Gunasundaram Randall Goya ·數(shù)據(jù)庫 ·3萬字

Unity 5.x Game AI Programming Cookbook
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Unity 5.x Game AI Programming Cookbook

ThisbookisintendedforthosewhoalreadyhaveabasicknowledgeofUnityandareeagertogetmoretoolsundertheirbelttosolveAIandgameplay-relatedproblems.

Jorge Palacios ·數(shù)據(jù)庫 ·4.3萬字

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