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Drupal 6 Search Engine Optimization
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Index
Thisisapractical,hands-onbookbasedaroundsoundSEOtechniquesspecificallyappliedtoDrupal.Eachchapterstartswithabriefoverviewoftheimportantconceptsthenquicklymovesintopracticalstep-by-stepactionsyoucantakeimmediately.Throughoutthebook,you'llgetclearinstructionsanddetailedscreenshots,soyoucanseeexactlywhattodoeachstepoftheway.YouwillinstallandconfigureaselectionofDrupalmodules–eachofwhichwillmoveyouonestepclosertooptimization.Chapter-by-chapter,yourDrupalsitewillbecomemoreoptimizedsothatbytheendofthebook,yoursiteis100%readyforGoogle.ThisbookiswrittenforDrupalsiteownersandthosewhocreateDrupalsitesincludingthemers,developers,programmers,andconsultants.AbasicunderstandingofDrupalwillbehelpful:whatanodeis,howtocreatenodes,howtologintotheadminsectionsofyourDrupalsite,andhowtoproperlyinstallandenableamodule.NoknowledgeofSEOwillbeassumedbutabasicknowledgeofsearchenginesisexpected.
目錄(106章)
倒序
- Coverpage
- Copyright Information
- Credits
- About the Author
- Acknowledgement
- About the Reviewers
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Chapter 1. The Tools You'll Need
- Drupal 6
- Modules
- Drupal SEO Checklist module
- Google Account
- Analytics
- Google Webmaster Tools
- Understanding search engine crawlers
- Paid tools
- Other Great Tools
- Summary
- Chapter 2. Keyword Research
- What a keyword is
- Why keyword research is important
- What your keyword goal is
- Keyword research tools
- How to pick the best keywords
- Summary
- Chapter 3. On-Page Optimization
- Page titles
- Make Drupal URLs clean and search engine optimized
- Redirects
- Summary
- Chapter 4. More On-Page Optimization
- Headings
- Drupal menus and navigation
- Optimize images video and other media
- Meta tags
- Summary
- Chapter 5. Sitemaps
- XML sitemaps
- Specifying the XML sitemap priority for nodes
- Submitting your XML sitemap to Google
- Google News XML Sitemap
- URL list
- Visitor-facing sitemaps
- Summary
- Chapter 6. robots.txt .htaccess and W3C Validation
- Optimizing the robots.txt file
- Mastering the .htaccess file
- W3C markup validation
- Summary
- Chapter 7. RSS Feeds Site Speed and SEO Testing
- Setting up RSS feeds
- Feel the need—the need for speed
- Bringing it all together with a free page grading service from SEOmoz
- Summary
- Chapter 8. Content is King
- What good content is
- Write right
- Search engine optimizing content
- What to write about
- Using Drupal to organize your content
- Removing content
- Summary
- Chapter 9. Taking Control of Your Content
- Using OpenCalais to tag and organize your content
- Keeping content compliant with the HTML Purifier module
- Preventing spam
- Summary
- Chapter 10. Increasing the Conversion Rate of Your Drupal Web site
- What do you want them to do
- Path to conversion
- Strong calls to action
- Analytics to watch
- Finding conversion problems with usability testing
- Reporting the results
- A/B testing with Google Website Optimizer
- Summary
- Appendix A. 10 SEO Mistakes to Avoid
- 1. Not tracking or not tracking the right statistics
- 2. Picking keywords that don't produce enough traffic
- 3. Duplicating content
- 4. Changing the node path without creating a redirect
- 5. Spending time on meta tags that don't matter
- 6. A slow Drupal site
- 7. Flash frames graphics and other things are obscuring your site from Google
- 8. Optimizing for your company name
- 9. Not putting contact information on the site
- 10. Not enough links
- Appendix B. A Drupal SEO Checklist
- Setup
- Step 1: Keyword Research
- Step 2: On Page SEO
- Step 3: Technical SEO
- Step 4: Content
- Step 5: Conversions
- Appendix C. Drupal SEO Case Study for Acquia Product Launch
- About Acquia
- Problem
- Solution
- Results
- Index 更新時間：2021-04-01 14:02:16
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