What this book covers

Chapter 1, The Tools That You'll Need, covers all the tools you're going to need for Drupal SEO. From Drupal and all the great modules available for SEO to setting up a Google account, this chapter is foundational to the rest of this book.

Chapter 2, Keyword Research, explains all the tools you're going to need to do keyword research, from Drupal stats in your own web site to all the great tools available online. Keyword research is one of the most important things you'll do in SEO, so make sure you've taken the time to do it right.

Chapter 3, On-Page Optimization, explores the most important aspects of on-page SEO for your Drupal site, which are Page Titles and Paths.

Chapter 4, More On-Page Optimization, covers more of the all-important aspects of on-page SEO for your Drupal site.

Chapter 5, Sitemaps, discusses the origin of sitemaps and how they're used to make sure your entire site is crawled by the search engines. It also teaches you how to make a user-friendly sitemap for your site visitors.

Chapter 6, robots.txt, .htaccess, and W3C Validation, teaches you some of the most technical aspects of a good SEO.

Chapter 7, RSS Feeds, Site Speed, and SEO Testing, helps you get your web site Search Engine Optimized. It teaches you about RSS Feeds, PageRank, Drupal's built-in caching, and checking your site with SEOmoz.

Chapter 8, Content is King, teaches you how to get good content and search engine optimize it. It also teaches you how to maintain the content and keep it search engine-optimized.

Chapter 9, Taking Control of Your Content, teaches how to maintain your content and gain control over it. It also teaches how to keep your content compliant and free from spam with the use of various modules.

Chapter 10, Increasing the Conversion Rate of Your Drupal Web site, explores the three main types of web sites and their conversion goals. It also covers the Usability and A/B testing techniques.

Appendix A explains how to avoid ten common SEO mistakes.

Appendix B provides you with the Drupal SEO Checklist.

Appendix C covers the Drupal SEO case study for the Acquia product launch.