Preface

At its heart, Drupal is a way for people to build great web sites in a short period of time. It's packaged up with some compelling features like user logins, RSS, version control, an advanced theme layer, and solid core code. There are bundled releases (Acquia Drupal and Open Atrium) that take Drupal further, faster. There are great theme web sites (www.topnotchthemes.com) that make your site look just like you want it to. There are terrific training videos (www.lullabot.com), and hundreds of forums where you can find answers to any question you might have. But, Drupal is not perfect.

Despite its advantages, many Drupal web sites suffer with poor search engine rankings. The thing that makes Drupal so powerful—its flexibility—also means that it takes some work to get it configured just the right way for the search engines.

That's where Drupal 6 Search Engine Optimization comes in.

With this book and basic Drupal 6 knowledge, that is, how to log in, create content, and install modules—you can build a perfectly optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal Search Engine Optimization (SEO) modules, configurations, and content you will need. Advanced topics include things like site organization, A/B testing, and automatic content tagging to maximize SEO. If you want a significant advantage over competitors who are not using Drupal, and to maximize the return on investment of your Drupal 6 web site, then this is the book for you.