2.4 Emerging Local Platforms

2.4.1 Platforms in Europe

（1）Zalando

Zalando（Figure 2-9）is Europe's leading online platform for fashion and lifestyle.Founded in Berlin in 2008，Zalando brings head-to-toe fashion to 45 million active customers in 23 markets，offering clothing，footwear，accessories and beauty.Zalando is a one-stop fashion destination for inspiration，innovation and interaction.As Europe's most fashionable tech company，Zalando works hard to find digital solutions for every aspect of the fashion journey.Zalando's goal is to become the starting point for fashion.

Zalando believes that its integration of fashion，operations and online technology gives it the capability to deliver a compelling value proposition to both customers and fashion brand partners.Zalando's shops attract more than 560 million visits per month.[8]

（2）Cdiscount

Cdiscount（Figure 2-10）was established in 1998，initially dedicated to providing the convenience of cultural products to as many people as possible.In less than 10 years，Cdiscount has become the leading e-commerce company in France，with a customer base of over 9 million.

Cdiscount has nearly 2000 employees.Its warehouses are located near Sestas and Saint-Etienne in the Paris area.The total storage area is 500000 square meters（the size of 100 football fields）.Cdiscount involves nearly 60 million products in more than 16 fields（high-tech products，home furnishing，decoration，household appliances，etc.），as well as services in the fields of tourism，energy，health，telephone or ticketing.[9]

（3）Yandex

Yandex.Мa(chǎn)rket（Russian：Яндeкc.Мa(chǎn)pкeт）（Figure 2-11）is a Russian free online service for the selection of goods.In fact，it is an aggregator of online shops.The service was launched on November 30，2000 by Yandex.Since 2016，it is a separate company.The service has a daily audience of over 4 million users and monthly audiences of 20 million.

Users of service can search products by their parameters，and view a products specification，comparison of models and prices，product reviews and overviews，rating of shops，etc.Yandex.Мa(chǎn)rket doesn't sell products itself.Shops publish information about their products in Yandex.Мa(chǎn)rket and pay commissions for each transition to their site.[10]