2.4.2 Platforms in Asia

（1）Lazada

In 2012，Lazada was established.It introduced Double 11 for the first time in Southeast Asia.It is now one of the largest online shopping sites in East Southeast Asia.Lazada targets mainly users in Indonesia，Мa(chǎn)laysia，the Philippines and Thailand.Lazada Group has become the flagship e-commerce platform of Alibaba Group in Southeast Asia since 2016.[11]

Figure 2-12　Lazada Website

（2）Flipkart

Flipkart（Figure 2-13）is committed to transforming commerce in India through investments in made-in-India technology innovations，customer-centric constructs，a diverse category landscape and a world-class supply chain.With a customer base of over 350 million，product coverage of over 150 million across more than 80 categories，a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and SМEs，all driven by a sustainable growth strategy - Flipkart is maximizing for customers，stakeholders and the planet at large！[12]

Figure 2-13　Flipkart Website