Where do you fit in?

Blogging began very much as an exercise in personal publishing. It was an evolution of the personal home pages that have been with us since the early days of the Web. It's still true that the majority of blogs take the form of a personal journal, with no implicit business agenda. (However, many 'personal' bloggers have found ways to monetize their activity; there is now a growing breed of 'professional bloggers', who derive much, if not all of their income from blogging.)

It was politics and journalism that brought blogging into the mainstream, particularly in the wake of the 9/11 attacks of 2001. The 2004 US presidential elections marked a watershed as blogging became an increasingly normal part of the media landscape. Journalist, Andrew Sullivan, was a pioneer of the political blog, starting The Daily Dish in 2001. The following screenshot is of Andrew Sullivan's blog from September 30, 2001.

With politicians and influential journalists playing an active role in the blogosphere, it wasn't long until the business community recognized the potential benefits of blogging. Today, business blogging is commonplace with more and more web users expecting to see a 'Blog' link on company home pages.

In this very brief history of blogging we can already see three of the biggest blog genres: Personal Blogs, Political Blogs, and Business Blogs (there are, of course, many others). Most readers of this book will fall into the 'Business' genre.