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WordPress 3 For Business Bloggers
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Index
Thisisapractical,hands-onbookbasedaroundafictitiouscasestudyblog,whichyouwillbuildonadevelopmentserverusingWordPress.Thecasestudygrowschapterbychapter,frominstallingyourlocaldevelopmentserver,rightuptothefinishedblog.ThisbookisforanybodyrunningorstartingabusinessblogusingWordPress,whetheryouplantouseyourblogforPRandmarketing,orwanttoprofitdirectlyfromblogging.
目錄(98章)
倒序
- coverpage
- WordPress 3 for Business Bloggers
- Credits
- About the Author
- About the Reviewers
- www.PacktPub.com
- Support files eBooks discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Chapter 1. A Blog Less Ordinary—What Makes a Great Blog?
- You can stand out from the crowd
- Where do you fit in?
- Not all business blogs are the same
- Categorizing business blogs
- The WordPress arsenal
- Summary
- Chapter 2. Introducing our Case Study—WPBizGuru
- WPBizGuru—the man behind the blog
- Before and after
- Goals and planning
- An overview of the WPBizGuru makeover
- Summary
- Chapter 3. Designing your Blog
- Blog design principles
- Implementing your blog design
- A brief introduction to CSS
- Setting up a local development environment
- Case study—WPBizGuru design
- Summary
- Chapter 4. Images and Videos
- Image theory basics
- Images in WordPress posts
- Setting up an image gallery
- Using video
- Adding a favicon
- Summary
- Chapter 5. Content is King
- Blog writing tips
- Categories and tags
- The About page
- Other static content
- Backing up
- Summary
- Chapter 6. Search Engine Optimization
- The principles of SEO
- Keywords
- Permalinks
- Title tags
- Sitemaps
- Inbound links
- Robots.txt optimization
- Using excerpts on the home page
- Search engine submissions
- SEO software and tools
- Seeing results
- Summary
- Chapter 7. Supercharged Promotion
- Syndication
- Blog indexes and search engines
- Using social networks
- Using Twitter
- Social bookmarking
- Summary
- Chapter 8. Connecting with the Blogosphere
- Defining the blogosphere
- Why it's so important to be connected
- How to engage with the blogosphere
- The blogroll
- Feeding off the blogosphere
- The importance of comments
- Installing a contact form
- Summary
- Chapter 9. Analyzing your Blog Stats
- Key performance indicators
- Web analytics tools
- Alexa rankings
- Summary
- Chapter 10. Monetizing your Blog
- Google AdSense
- Affiliate programs
- Direct ad sales
- Paid reviews
- Case study review
- Summary
- Chapter 11. Managing Growth
- Keeping up with the workload
- Going mobile
- Managing increased traffic
- Outgrowing your web host
- Bringing in other writers
- Introducing WordPress Multisite
- Summary
- Index 更新時(shí)間：2021-08-27 12:00:46
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