What this book covers

Chapter 1, A Blog Less Ordinary What Makes a Great Blog?; will allow you to examine many different types of business blog. You will be shown a selection of great business blogs and see what you can learn from them.

Chapter 2, Introducing our Case Study WPBizGuru introduces you to the case study blog, and takes you through the process of developing strategic goals and your blog plan. You will learn that the planning process is important, even if your blog is already up and running.

Chapter 3, Designing your Blog will teach you the basics of blog design. You will work through a brief introduction to HTML and CSS, and see how easy it is to create your own custom design using the Thematic theme framework.

Chapter 4, Images and Videos teaches you some advanced image and video handling techniques, including setting up an image gallery and using video from third-party sources, such as YouTube and Google Video.

Chapter 5, Content is King focuses on the different techniques and methods required for creating the best possible content for your business blog.

Chapter 6, Search Engine Optimization covers some of the most important SEO strategies and how to apply them, as well as how to submit your blog to the search engines.

Chapter 7, Supercharged Promotion will teach you some advanced blog promotion techniques, including: advanced RSS with FeedBurner; submission to blog search engines, such as Technorati; using social networks, such as Facebook and Twitter; and using social bookmarks, such as Digg and Delicious.

Chapter 8, Connecting with the Blogosphere talks about the importance of connecting with other bloggers and playing an active role in the blogosphere to promote your business blog.

Chapter 9, Analyzing your Blog Stats will teach you how to analyze your blog's performance using tools such as Google Analytics and WordPress.com Stats.

Chapter 10, Monetizing your Blog introduces you to a variety of strategies to help you generate revenue from your blog, like using advertising and affiliate programs.

Chapter 11, Managing Growth will show you how to manage the growth of your blog by optimizing it for high traffic, and introducing multiple authors by setting up a network using WordPress Multisite.