Velocity

Velocity refers to the speed of the data generated, ingested, and processed to meet the demands and challenges that exist in the pathway towards evolution and expansion.

New age communication channels such as social media, emails, and mobiles have added velocity to the data in Big Data. To scrutinize around 1TB of trading event information every day for fraud detection is a time sensitive process, where sometimes every minute matters to prevent fraud. Just think of social media conversations going viral in a matter of seconds; analysis helps us get trends on such platforms.