Variety

Variety refers to several types and natures of data such as click streams, text, sensors, images, voice, video, log files, social media conversations, and more. This helps people who scrutinize it to effectively use it for insights.

70% of the data in the world is unstructured such as text, images, voice, and so on. However, earlier structured data was popular for being analyzed, as it fits in files, databases, or such traditional data storing procedures.