Veracity

Veracity refers to the inconsistency of data that can be found; it can affect the way data is being managed and handled effectively. Managing such data and making it valuable is where Big Data can help.

Quality and accuracy has been a major challenge when we talk about Big Data, as that's what it's all about. The amount of Twitter feeds is an appropriate use case where hashtags, typos, informal text, and abbreviations abound; however, we daily come across scenarios where Big Data does its work in the backend and lets us work with this type of data.