Defining the challenges and project goals

At this point, you might have a great idea about the UX issues that you will need to fix. You should have a list of all the issues, which you can organize into groups to understand what the priorities are and the which are most urgent to be fixed. In this stage, you might not only know what the issues are, but also the consequences of them. By knowing the issues, you can come up with a problem statement.

To come up with this list of design problems, Evelina Tapia, from UXPin, suggests answering these questions:

• How do you know these are issues?
• Who is affected by these issues?
• When and how often do they occur?
• What benchmarks do you have?
• What change do you expect by fixing them?

It might be useful if you come up with a problem statement. To help you to write it, you can use the Point Of View (POV) tool, explained by Interaction Design Organization as "a meaningful and actionable problem statement, which will allow you to ideate in a goal-oriented manner". The idea is to define the right challenges of your project, capturing your design vision, and helping you to drive your design work efforts. You can use this template to write the POVs:

You can also try these other templates to write the problem statement:

Or this longer one:

Or this one from the book Lean UX (http://shop.oreilly.com/product/0636920021827.do), by Jeff Gothelf:

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