The Art of CRM
CRMsystemshavedeliveredhugevaluetoorganizations.Thisbooksharesprovenandcutting-edgetechniquestoincreasethepowerofCRMevenfurther.InTheArtofCRM,MaxFatouretchishareshisdecadesofexperiencebuildingsuccessfulCRMsystemsthatmakearealdifferencetobusinessperformance.Throughclearprocesses,actionableadvice,andinformativecasestudies,TheArtofCRMteachesyoutodesignsuccessfulCRMsystemsforyourclients.Fatouretchi,founderofAcademy4CRMinstitute,drawsonhisexperienceover20yearsand200CRMimplementationsworldwide.BringingCRMbanguptodate,TheArtofCRMshowshowtoaddAIandmachinelearning,ensurecompliancewithGDPR,andchoosebetweenon-premise,cloud,andhybridhostingsolutions.Ifyou’relookingforanexpertguidetoreal-worldCRMimplementations,thisbookisforyou.
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