Magento Search Engine Optimization
ThisbookisaneasytofollowtutorialwithbestpracticesandadvancedreferenceswhichwillhelpyoutotakefulladvantageofMagentowithSEO.ThisbookisaimedatbothMagentodevelopersandSEOspecialistswhowishtooptimizesearchandenduserelementssuchasclickthroughratestoensurethedesignoftheironlineshopsiteseffectivelymaximizesales.MagentostoreownersmayalsofindlargesectionsofthisbookusefulinordertounderstandthelargerimpactsmalltweaksandchangescanhaveonSEOespeciallywheneditingproductsandcategories.ThisbookassumesthatthereaderwillunderstandthebasicconceptsofkeywordresearchandtheexternalfactorsthatarerequiredinordertomanageanongoingSEOcampaign.
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