The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others， an envy which will then justify her loving herself.

—Ways of Seeing， Art Critic， John Berger

作為觀賞者的買家，理應(yīng)羨慕購買這款產(chǎn)品后會成為的自己。她理應(yīng)想象，經(jīng)過這款產(chǎn)品的改造，她會成為他人羨慕的對象；而這份羨慕，將隨之給她以充分的理由去愛自己。

——《觀看之道》約翰·伯格，藝術(shù)評論家