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第1章 直播電商概述與認知
學習目標
? 了解網(wǎng)絡直播的發(fā)展歷程
? 理解直播電商的內涵
? 理解直播電商的商業(yè)價值
? 掌握直播電商的產(chǎn)業(yè)鏈
? 了解常見的直播電商平臺
? 掌握各個直播電商平臺的差異