Writing down your mission statement

Think about your idea. Can you describe it in one line? To help you do that, I have created a template to fill in:

"My app [app name] is the best app to help [audience] [task it is achieving] in order to [reason to achieve this task]"

Fill in the app name, the audience, the task it is achieving, and the reason to achieve it, and you have a mission statement. I will give you some examples:

• My app PlaneSpotter is the best app to help plane spotters track planes in order to have a great overview of departing and incoming types of aircraft
• My app FoodDesigner is the best app to help amateur cooks identify what meal to create in order to make the best use of the leftovers in the fridge
• My app BowlStrategy is the best app to help bowlers select the curve to throw in order to hit the most pins possible in one throw

You get the idea.

Write down this statement, put it on a banner, print it in a large font, and stick it to the wall of your office. Ensure that you can see it whenever you work on your app. This helps you stay close to your goal. This is what you will make, who you make it for, and why you are doing it.