Determining the questions

We can ask different types of questions; depending on the type, we will get more or less detailed answers. If we choose the right type, we can save analysis effort, or we can reduce the number of participants when we require a deep analysis of each response.

It is common to include questions at the beginning of the questionnaires in order to classify the results. They are usually called filtering or screening questions, and they will allow us to analyze the answers based on data such as age, gender, or technical skills. These questions have the objective of getting to know the person answering the survey.

If we know the person answering the questionnaire, we will be able to determine whether the answers given by this user are useful for our goals or not. We can add questions about the experience the participant has with general technology, or with our app, and about the relation with the brand.

We can create two kinds of questions based on the type of answers the participant can provide; each of them, therefore, will lead to different results.