Surveys

Surveys allow us to gather information from lots of participants without too much effort. Sometimes, we need information from a big group of people, and interviewing them one by one will not be affordable. Instead of that, surveys can quickly provide answers from lots of participants and analyze the results in bulk.

It is not the purpose of this book to deal in depth with the field of questionnaires since there are books devoted entirely to this subject. Nevertheless, we will give some brushstrokes on the subject since they are commonly used to gather information in both web pages and mobile applications.

Creating proper questions is a key part of the process that will reduce noise and help participants provide useful answers. Some questions will require more effort to analyze, but they will give us answers with a deeper level of detail. Questions with pre-established answers are usually easier to automatize, and we can get results in less time.