Being pragmatic

User experience design sounds like a simple process. Ideas such as understanding a problem before trying to solve it may not sound very radical. However, the number of badly designed products we encounter every day shows that this process is not always well applied in practice.

There are many challenges when following the design process in the real world. You may be tempted to consider these to be political issues caused by someone else or the result of a general lack of design culture in society. However, that perspective is not going to help in practice. Applying a proper design process in a team requires the efforts of the team to understand the benefits. You are in charge of helping them to change their mindset for the process to work in practice.