Interesting insights regarding big data

Some interesting facts related to big data, and its management and analysis, are explained here, while some are presented in the Further reading section. The facts are taken from the source mentioned in the Further reading item.

• Almost 91% of the world's marketing leaders consume customer data as big data to make business decisions.
• Interestingly, 90% of the world's total data has been generated within the last two years.
• 87% of people agree to record and distribute the right data. It is important to effectively measure Return of Investment (ROI) in their own company.
• 86% of people are willing to pay more for a great customer experience with a brand.
• 75% of companies claim they will expand investments in big data within the next year.
• About 70% of big data is created by individuals—but enterprises are subjected to storing and controlling 80% of it.
• 70% of businesses accept that their marketing efforts are under higher scrutiny.