Oracle Eloqua

Oracle Eloqua is used for marketing automation, that is, for the creation of personalized campaigns across multiple channels.

Oracle Eloqua comes with the support of 500 partners comprising 700 integrations, all of which can be used in your campaigns.

The main features are as follows:

• Targeting and segmentation
• Campaign management
• Lead management
• Marketing measurement
• Sales and marketing alignment

These features enable you to do the following:

• Personalize campaigns
• Understand customer sentiment
• Get real-time customer feedback and insight regarding your campaigns
• Enrich account and contact data
• Unite campaign data from multiple channels
• Create refined customer segmentations
• Graphically design and understand campaigns
• Easily deploy adaptive campaigns
• Enrich lead data with multiple models on a single contact
• Use closed-loop reporting to track the success of your campaigns and act accordingly
• Use web analytics to see who is visiting your pages and why
• Get a complete customer activity picture in your campaigns, including web activity, emails opened, form submits, and social activity