The benefits of CRM

CRM software is used for customer-information systems and capturing, storing, processing, and sharing data within a company.

The main benefits of this are as follows:

• The IT system organizations need to support CRM systems which enforce you to define the roles of surrounding systems and to integrate them accordingly
• Data is kept in a highly organized and accessible manner, and CRM usually comes with predefined dataset relationships
• Data security
• A uniformed consumer view, that is, a 360-degree view
• A product and services catalogue

• Configure, Price, and Quote (CPQ) functionalities
• Data analytics with drill-down reports
• Process engines
• Business rules engines
• Campaign management
• Loyalty management
• A sales funnel and pipeline
• Customizable user interfaces
• Case management

These benefits are organizational, providing a great inside view of your organization, which enables you to optimize your internal processes and resource usage, while preventing errors using the business rules and process engines.