You want to build a website. It should look great, and it should be easy to use and maintain. Keeping it up-to-date should be effortless, not a lot of work. Changing the appearance of your site should take minutes, not hours. You don't want to manage it all by yourself, but you want to enable other people to log in and write new content without having to understand HTML or other coding languages. And when your site grows, it should be easy to extend it with new functionality—maybe adding a forum, or a newsletter.