Instagram每月活躍用戶突破4億大關

快速成長的 Instagram，再次交出一張亮眼成績單。22日Instagram于官方博客宣布，月活躍用戶數突破4億大關，每日上傳超過8,000萬張照片，依然領先Twitter的3.16億月活躍用戶數。官方更透露，其中有超過75%的活躍用戶是生活在美國以外的地區，顯示了全球喜愛這項服務的“Instagrammers”。

 

測試中可能遇到的詞匯和知識：

anticipated 預期

vie 競爭

unveiled 亮相

marquee 選取框

ramping 斜坡

 

閱讀馬上開始，建議您計算一下閱讀整篇文章所用的時間，對照下方的參考值就可以評估出您的英文閱讀水平。

Instagram monthly active users hit 400m（354words）

By Leslie Hook in San Francisco

 

Instagram,the photo-sharing app owned by Facebook,said on Tuesday that its active monthly user base had reached 400m,growing faster than analysts anticipated.

 

The app has become a tough competitor for Twitter,which has fewer monthly users and vies for many of the same advertising clients.

 

Instagram's user base added 100m monthly users in the past nine months,thanks to adoption outside the US. International users make up three-quarters of the user base,with Brazil,Japan and Indonesia among countries adding the most users.

 

The news comes as Instagram prepares to broaden its advertising push at the end of this month by rolling out ad services worldwide. It unveiled a range of new ad products this month,including 30-second video ads and event-targeted “marquee” ads that are similar to Twitter campaigns.

 

The new figures highlight how much faster Instagram's user base is growing compared to Twitter's,which reported 304m monthly active users in its most recent quarter,up 12 per cent year on year. Twitter is searching for a new chief executive after the departure of Dick Costolo. Its share price has fallen 25 per cent since the beginning of the year.

 

Instagram,which was acquired by Facebook in 2012,started testing ad products two years ago but has been cautious about ramping up its ad load.

 

Facebook does not disclose Instagram's revenues. However,before Tuesday's announcement,analysts at eMarketer estimated revenues might be $600m this year.Michael Nathanson of Moffett Nathanson research said he expected Instagram ad sales could reach $1.8bn in the next two to three years. “With Instagram advertising finally going live globally,we can now begin to truly assess[its]revenue potential,” he wrote in a note before the announcement.

 

Instagram has been a hit with advertisers because of its visual format,its popularity among celebrity users and its high adoption among teenagers. However,it also faces increasing competition for teenagers' attention from chat apps including Snapchat,which has 100m daily users.

 

請根據你所讀到的文章內容，完成以下自測題目：

 

1.Who has been threatened by Instagram?

A.Facebook

B.Gmail

C.Twitter

D.Snapchat

[1] 答案

 

2.Which one is not mentioned to add the most international users?

A.Brazil

B.Japan

C.Indonesia

D.Australia

[2] 答案

 

3.What is Instagram going to do to broaden its advertising push this month?

A.form ad companies in US

B.increase ad time

C.roll out ad services worldwide

D.product placement in photos

[3] 答案

 

4.Why Instagram has been a hit with advertisers?

A.users' attention

B.its hearing format

C.its visual format

D.industry competition

[4] 答案

 

[1]答案：C.Twitter
解釋：Twitter正面臨Instagram這一強大的對手，他們很多廣告商是一樣的，但前者的用戶增長更少。

[2]答案：D.Australia
解釋：主要的增長是來源于美國以外的用戶，又以巴西、日本和印度尼西亞貢獻最大。

[3]答案：C.roll out ad services worldwide
解釋：文章第四段

[4]答案：C.its visual format
解釋：真正的原因是其視覺格式，然而它還要面臨青少年越來越多注意的聊天應用的競爭。