奧迪A8巴塞羅那經(jīng)銷會(huì)展廳Audi A8 Dealermeeting 2010, Barcelona

設(shè)計(jì)公司：施密德赫伯+凱德爾（Schmidhuber+Kaindl）設(shè)計(jì)股份有限公司

項(xiàng)目地址：西班牙巴塞羅那

攝影師：安德列斯·凱勒（Andreas Keller）

 

Incorporating the advertising tagline ‘The Art of Progress', a two-day event connects six locations. The 'brand space' incorporates furniture, a building, and a completely branded mountain valley. This is achieved not only through logos and taglines, but also through the use of the genius loci. The specific features of the locations have been incorporated and neatly connected to the brand, instead of simply placing the brand on top. The program utilizes a superimposition model, so that the individual layers always remain clearly discernible, while at the same time creating added value.

本次展會(huì)以“進(jìn)步的藝術(shù)”為宣傳語(yǔ)，為期兩天，分六地舉行。“品牌空間” 空間包括家具、一座建筑和一座經(jīng)過完全品牌包裝的山谷。包裝時(shí)不光靠品牌，還充分利用了當(dāng)?shù)氐奶厣推放凭o密結(jié)合，而不是以品牌至上。項(xiàng)目使用了重疊的模型，因此每層都清晰可見，同時(shí)還可以創(chuàng)造附加價(jià)值。