奧迪A8法蘭克福國際車展Audi IAA Frankfurt am Main

設計公司：施密德赫伯+凱德爾（Schmidhuber+Kaindl）設計股份有限公司

項目地址：德國

 

The architecture showcases the brand by creating a space where vehicles become stars. It is only on the second level of approach that theme communication comes into the fore. Thus the Audi stand at the IAA is presented in tied-and-tested pure white, and with its sightlines, squares, spaces, and streets it follows the principles of an urban space. The central element is an elongated, dynamic curve which leads the vehicle fleet through the center. It lends spatial and communicative structure to the stand, analogous to the marketplace of an urban area. The white center lane draws a visual and communicative guideline and serves to guide visitors. Flanking white buildings form the brand space with their dynamic architecture, creating an urban atmosphere. The vehicles stand out especially strongly against the contrasting black and white colors (floor coverings and walls).

在這個建筑創造出的空間中，奧迪的品牌就是一顆顆明星。本屆法蘭克福國際車展的奧迪展臺以純白的色彩呈現了一個符合現代城市要求的視線和空間。中心元素是一條細長的、極富動感的彎道，它引導著車隊穿越了整個中心。這樣一來展位就獲得了類似城市中市場一樣寬敞而有互動性的結構。白色的中心車道引導著車輛及參觀路線。兩側的白色建筑構成了品牌區域，動感的造型營造出一種現代都市的氣氛。展出車輛在黑白相間的地板覆面層和墻的映襯下顯得更為突出。