Themostimportantthingsyouneedtoknowaboutcreatingsuccessfuluserexperiences.WewantourUXtobebrilliant.Wewanttocreatestunninguserexperiences.WewantourUXtodrivethesuccessofourbusinesswithusefulandusablesoftwareproducts.ThisbookdrawsonthewisdomandtrainingofJakobNielsenandDonNormantohelpyougetyourUXright-in101ways!101UXPrinciplesshowsyouthe101mostimportantthingsyouneedtoknowaboutusabilityanddesign.ApracticalreferenceforUXprofessionals,andashortcuttogreatnessforanyonewhoneedsaclearandwiseselectionofprinciplestoguidetheirUXsuccess.LearnthekeyprinciplesthatdrivebrilliantUXdesign.Enjoy101Principlesincluding‘GoodUXhasaBeginning,aMiddle,andanEnd’,‘MakeYourLinksLookLikeLinks’,‘Don'tUseObsoleteIcons’,‘DecideWhetheranInteractionShouldBeObvious,Easy,orPossible’,‘TestwithRealUsers’,‘Makingthemostoffonts’,‘GoodUXforsearchresults’,and‘Showyouruser-don'ttellyouruser!’"Goodtoreadfrombeginningtoend,andanicedip-in-and-outtext,thechaptertitlesremindedmeofprinciplesIdon'teventhinkaboutexplicitlywhenIlikelyshould.ThebookinspiredmetostartmoreexplicitlyarticulatingsomeoftheprinciplesIjusttakeforgranted.”-ElizabethChurchill,DirectorofUserExperienceatGoogle."Thisisagreatpracticalread.ItisconvenienttouseasareferencewhensolvingrealUXproblems.IwoulddefinitelyrecommenditasanintroductiontoUX,butalsoasagoodreminderofbestpracticesformoreexperienceddesigners."-Anne-MarieLéger,DesigneratShopify."AgreatMoodBoosterandPepTalk.Likeagoodpeptalkfromasportscoachbeforeagame,Willremindsusofthecommonpitfallsweallcomeacross."-KatePincottProductDesigneratFacebook.Somemoreofthe101UXPrinciplesfeaturedinthisbook:Workwithuserexpectationsnotagainstthem.Howtobuilduponestablishedmetaphors.Howtoarrangenavigationelements.Howtointroducenewideastoyouruser.Matchingpaginationandcontentstructure.WheninventionisnotgoodforUX.Strivingforsimplicity.Reducingusertasks.Whattomakeclickable.Makingthemostoffonts.Makingyourlinkslooklikelinks.Pickingtherightcontrolforthejob.Datainputandwhatuserscareabout.Howtohandledestructiveuseractions.Whencolorshouldnotconveyinformation.Tappableareasandthesizeoffingers.Gettingpaymentdetailstherightway.Usethestandarde-commercepattern.Ifyoureallymustuseaflatdesign.Whentouseprogressbarsorspinners.Dropdownstherightandwrongway.Handlingjust-off-screencontent.HowtodoHamburgermenusright.WhentohideAdvancedSettings.GoodUXforNotifications