1.2 Current Situation and Development Trend

1.2.1 Current Situation

Technological advancement has aided the growth of global e-commerce，with mobile accounting for more than half of global online traffic in early 2021.Мobile commerce is now a normal way for many consumers to purchase goods.This trend will continue to grow in cross-border markets with the accepted introduction of e-wallets and simple global payment solutions like PayPal，Google Pay，and Skrill，alongside credit cards and bank transfers for many online retailers.

Although retail had a tough year in 2020，every national market covered by eМarketer[1]saw double-digit e-commerce growth.The trend continues：

·Latin America saw $85 billion in e-commerce sales in 2021，up 25% from $68 billion in 2020.

·The Indian e-commerce market is expected to grow to $111.4 billion by 2025，up from $46.2 billion in 2020.

·Russia，the UK，and the Philippines saw more than 20% e-commerce sales growth in 2021.

China continues to lead the global e-commerce market，accounting for 52.1% of all retail e-commerce sales worldwide，with total online sales just over the $2 trillion mark in 2021.It also has the world's most digital buyers，824.5 million，representing 38.5% of the global total.