Preface

Joomla! is one of the most popular open content management systems. It powers a huge number of today's websites, and is a solid choice for many businesses that want to create a compelling online presence. On today's web, where noise and competition are at their highest levels ever, simply having a great site isn't enough. If you want to be competitive online, you need to have an appreciation for search marketing, and you need fluency with the skills and strategy behind search engine optimization.

Joomla! provides only limited SEO functionality straight out of the box. In this book, we look at how you can create a search engine optimized Joomla! site using a combination of the default Joomla! tools together with a set of popular extensions for the CMS. We also explore in depth the strategy behind SEO and how to set up and prosecute a successful SEO campaign.

Search marketing is a very competitive area, and one that is constantly changing and evolving. SEO skills are in high demand. Use this book to build a solid foundation in SEO and make your Joomla! sites perform to the best of their ability.