Branko Ajzele is a professional, certified, and highly experienced software developer, focused on e-commerce-related applications. Inventive in problem solving on a day-to-day basis, mostly thanks to his rich, hands-on experience with Magento, he feels comfortable proposing alternatives to demands he feels can be improved, even when this means pulling a late shift to meet deadlines. He is no stranger when it comes to topics such as payment and shipping gateways, order and invoice functionalities, various third-party ERP, and fulfillment system integrations with Magento. He holds several respected IT certifications such as Zend Certified Engineer, Magento Certified Developer Plus, and JavaScript Certified Developer.

He currently works as a Chief Technology Officer at Inchoo, a Magento Gold Solution partner company that offers top-quality e-commerce solutions, specializing in the Magento e-commerce platform. He was the first person to join Inchoo after Tomislav (CEO) founded it in May 2008, in Osijek, Croatia.

Instant E-Commerce with Magento: Build a Shop by Packt Publishing was his first Magento-related book oriented toward Magento newcomers, after which he decided to write this one for developers.