Daniel Li is an independent consultant for small and medium-sized businesses, currently residing in Waterloo, Ontario. Having paid experience at over a dozen institutions since 2009, he leverages his marketing and sales experience as a startup advisor in writing this book. Having placed first in the International NEO Coding Competition while spending three years contributing to the open-source community, he earned a placement as a “Canada’s Top 20 Under 20 2013” finalist. He also occasionally answers questions on the collaborative Q&A website, Stackoverflow.com, as a top 4% user.