Who this book is for

If you want to instantly add analytics to your application, then this book is for you. In this book, you will learn to use Flurry Analytics to track your application and read the data generated to produce significant results. This book helps you to look beyond the number of downloads of your application to actually investigate the way users are interacting with your application.

This book uses Objective-C as its main language, so a basic knowledge of Objective-C is a must. This book assumes that you understand the fundamentals of object-oriented programming and programming in general.

This book is designed to get you started using Flurry Analytics with an iPhone or iPad, so you should be familiar with the iPhone or iPad itself. The iPhone is a great platform for programming as it looks nice and feels nice. Flurry helps you to add analytics to your application in order to track user behavior and improve user retention and engagement.