Chapter 1. Introduction to Magento and Magento Themes

Magento is a popular, enterprise-level open source e-commerce platform used by hundreds of thousands of e-commerce businesses around the world. With ever increasing numbers of online stores competing for customers and income, it can pay off to invest in customizing your Magento store to set it apart from hundreds and thousands of other stores, and developing a custom Magento theme is the way to achieve this.

In this chapter, you will learn the following topics:

• What a Magento theme is and what Magento themes can do
• An overview of the default Magento themes in Magento
• An introduction to the Magento theme terminology
• How the Magento theme hierarchy works