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Citations and references

• Chapter 4, Step 1 – Data Exploration and Feature Engineering, Chapter 5, Step 2 – Applying Machine Learning Techniques, Chapter 6, Step 3 – Validating the Results, and flag dataset:

  Bache, K. & Lichman, M. (2013). UCI Machine Learning Repository [http://archive.ics.uci.edu/ml]. Irvine, CA: University of California, School of Information and Computer Science.

• Chapter 8, Machine Learning Examples Applicable to Businesses, and bank dataset:

  [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014

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