Summary

While WordPress does have a handful of limitations, it's generally a superb platform for search optimization. But that's all it is, a platform. No platform is going to write good content, contact other webmasters and ask for links, do your keyword research, or gauge the relative strength of your competitors. But, what WordPress does is economize the presentation of content so that you can focus on the day-to-day tasks of building your website into a vibrant destination.

In this chapter, we learned how to plan your website strategy in a manner by which you can harness the power of the WordPress platform. We learned how to gauge the search competitiveness of competing websites, and adjust your plan to participate in the search market. We discovered ways through which you can gain inspiration for your site and discussed resources where the freshest and most advanced design ideas are presented.

We discussed WordPress' strengths: its inherently economical architecture, its blogging capabilities, and its ability to build up large sites quickly. We learned about RSS feeds and how to harness them for greater visibility. We covered WordPress' built-in collaborative capabilities.

We also covered a few areas where WordPress won't instinctively assist your SEO and learned a few workarounds for these limitations. In the next chapter, we'll dig deeper into the nuts and bolts of technical optimization by looking at the role of keywords.