- Infusionsoft Cookbook
- Paul Sokol
- 485字
- 2021-07-09 21:17:10
Using campaign links
Quite often in a marketing, e-mail we will set the same URL multiple times, sometimes across multiple e-mails too. A campaign link is the tool we can leverage for these kinds of links to ensure easy maintenance and reusability.
This recipe has two parts: creating the campaign link and inserting it into an e-mail.
Getting ready
We need to be inside a campaign.
How to do it...
- Click on the Campaign dropdown in the upper-left corner of the page and select Links...:
- Click on the green Add Link button.
- Give the new link a name. This is what will be displayed in the campaign link dropdown when setting a link in an e-mail.
- Give the new link a destination URL. This is where contacts will go when they click on this campaign link.
- Give the new link a description. Be sure to provide enough context behind why we are creating the link and how it is used.
- Click on the Save button in the right column to add the link to this campaign.
- Click on the Close button at the bottom of the Campaign Link menu to close it.
- Go through an e-mail in this same campaign.
- Highlight the text you want to connect to this Campaign Link.
- Click on the Link button in the center of the Format toolbar; this will open the Link Options menu:
- Change the Link to: dropdown to Campaign link:
- Select the campaign link you want from the second dropdown that appears:
- Click on the green Insert/Update button.
The following screenshot shows the name and URL of the Event Registration Page campaign link:
How it works...
Whenever someone clicks on a campaign link in an e-mail, Infusionsoft first checks the value of the campaign link and then redirects the recipient to that location.
There's more...
Campaign links are great for reusable campaigns or when a particular URL may change over time. For example, we could use a campaign link that points directly to a PDF on your server and use that to deliver the PDF in an e-mail. If we ever want to update the PDF, we simply have to update the campaign link URL and not update every link within each e-mail individually.
This could also be used to close a shopping cart. We can create a Sales Page campaign link, which takes people to a checkout URL. Then use the campaign link in every e-mail that is asking for the order. After the promotion is over, we can update the campaign link URL to a cart-closed page and republish the campaign. The next time someone clicks on a link in those old e-mails, they will be taken to the cart-closed page as the campaign link has changed since they originally received it.
Merge field variables will properly work in the URL of a campaign link. This can be a really handy trick in certain scenarios.
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