What this book covers

Chapter 1, Pre-Flight Checks, ensures that you have everything configured to ensure maximum functionality. So, even a skilled user should start with this chapter.

Chapter 2, Critical Tools for Mastery, has the tools that are used in many of the recipes. Even if you are a skilled user, it would be wise to give this chapter a quick skim to ensure that you are familiar with all these tools.

Chapter 3, Attracting Leads and Building Your List, Infusionsoft teaches a three-phase framework named Lifecycle Marketing. The first of three phases is Attract, and all the recipes in this chapter are designed to help your lead generation efforts.

Chapter 4, Selling Products Online and Getting Paid, explains the second phase of Lifecycle Marketing, Sell. This chapter deals primarily with e-commerce selling.

Chapter 5, Selling with a Sales Team, shows that Infusionsoft is a very powerful tool for managing a sales force, even if you are the lone salesperson. This chapter focuses on selling with a human-managed pipeline.

Chapter 6, Wowing New Customers with Great Experiences, explains the final phase of Lifecycle Marketing, Wow. All the recipes in this chapter focus on providing world-class experiences for your new customers.

Chapter 7, Wowing Existing Customers with Great Experiences, extends the final phase of Lifecycle Marketing, Wow. All recipes in this chapter are focused around providing world-class experiences for your existing customers.

Chapter 8, Administrative – Conquer Internal Chaos, provides some streamlined recipes to tame your internal processes. Infusionsoft is often overlooked for its powerful workflow and process automation.

Chapter 9, Your Dashboard and Reporting – Make Better Decisions, will empower you to search and report confidently because an important discipline in automated experience design is extracting performance data and using that to inform improvements.

Chapter 10, Pushing the System with Hacks, is a grab bag of unsupported Infusionsoft hacks. These little tactics, when properly executed, can empower some amazing automated experiences.