About the Author

Branko Ajzele is a husband, father of two, son, brother, author, and a software developer.

He has a degree in electrical engineering. A lover of all things digital, he makes a living from software development. He hopes to find enough quality time some day to seriously dive into hobby electronics; he has his eye on Arduino and Raspberry Pi.

He has years of hands-on experience with full-time software development and team management, and has specializing in e-commerce platforms. He has been working with Magento since 2008; he has been knee-deep in it since its very first beta version. Branko is regularly in touch with everything related to PHP, databases (MySQL/MongoDB), search/analytics (Solr/Elasticsearch), Node.js, and related technologies.

He has a strong technical knowledge with an ability to communicate those technicalities frequently and clearly with a strong direction. He feels comfortable proposing alternatives to demands which he feels can be improved, even when this means pulling a late shift to meet the deadlines.

He holds several respected IT certifications, such as Zend Certified Engineer (ZCE PHP), Magento Certified Developer (MCD), Magento Certified Developer Plus (MCD+), Magento Certified Solution Specialist (MCSS), and JavaScript Certified Developer.

Instant E-Commerce with Magento: Build a Shop, Packt Publishing, was his first Magento-related book that was oriented towards Magento newcomers. After writing this book, he wrote Getting Started with Magento Extension Development for developers.

Currently, he works as a full-time contractor for Lab Lateral Ltd, an award-winning team of innovative thinkers, artists, and developers who specialize in customer-centric websites, digital consultancy, and marketing. He is the Lead Magento Developer and Head of Lab's Croatia office.

He was awarded the E-Commerce Developer of the Year by Digital Entrepreneur Awards in October 2014 for his excellent knowledge and expertise in e-commerce development. His work is second to none. He is truly dedicated to helping the Lab Lateral Ltd team and his fellow developers across the world.